The product of Norwegian Cruise Line is well suited for the British market and due to the fact that the UK is the company’s second largest source market, certain features have been introduced to make it more appealing to British tastes, said Andy Stuart, Executive Vice President, Global Sales and Passenger Services.

“The Freesryle cruise product is well suited for the British market. British people do not want to eat in the same place every night with the same people. We also have English tea and pub food,” he told an audience of travel trade and media representatives on board the new Norwegian Breakaway in Southampton yesterday.

The entertainment offering has also been adjusted to take British tastes into account, he pointed out. Cabins on the new 4,000 passenger ship feature tea making facilities –but the tray has not coffee – and the O’Sheehan’s Pub stocks English beers and lagers plus cider. It also serves fish and chips.

Manager at a major British high street travel shop chain told Cruise Business that the Norwegian product is meeting strong demand. “We sell it all the time…. Perhaps because it is new, British people like new things,” the manager who preferred not be quoted by name said, referring to Norwegian Breakaway.