Trip Advisor has announced it has acquired key technology and talent from CruiseWise, Inc. the former online cruise booking agency. The team and non-transactional functionality will be integrated into the leading online cruise guide, Cruise Critic®, a TripAdvisor brand, TripAdvisor saifd in a statement.

“The cruise industry continues to grow in popularity and we are delighted to be able to further strengthen our Cruise Critic business with this move,” said Steve Kaufer, co-founder and CEO TripAdvisor, Inc.  “By integrating key elements of CruiseWise and the in-depth knowledge behind it, we will enhance our ability to help travelers find their perfect cruise at a price that suits them with seamless links to our booking partners.”

Cruise Critic is published by The Independent Traveler, Inc., which was acquired as a subsidiary of TripAdvisor, Inc. in 2007. Terms of the acquisition will not be disclosed.