P&O Cruises and Cunard Line, both parts of the Carnival Corp & plc group, have opened a joint email hotline for agents in order to facilitate communication between them and the two cruise lines, Travel Weekly reports in a morning email bulletin.

Agents should be replied within 48 hours. “It’s a forum for agents to talk to us if they have questions or enquiries about how we can work together or shape opportunities,” he said. “The idea is to provide direct access for agents to the sales team,” Chris Truscott, head of sales at P&O Cruises and Cunard Line was quoted as saying.

The two companies are also to conduct an annual or twice a year survey of agents’ views: “We want input from the trade in a more substantive manner to understand what the mood music is and how we work with that going forward. Agents are really important to our business and we need to look at how we evolve that relationship.”