MSC Cruises, the Geneva based cruise shipping company, are launching a new pricing structure to ensure that guests get the most out of their cruise, the company said in a statement. The pricing structure will be based on experiences, rather than cabins and will feature the following four categories – Bella, Fantastica, Aurea and Yacht Club.

BELLA

The Bella Experience is available on Inside, Ocean View and Balcony cabins and represents excellent value for money. Not only will Bella guests have full access to the pool, state-of-the-art panoramic gym and open-air sports facilities, but they will also be able to experience Broadway-style entertainment and a packed programme of daily activities.

FANTASTICA

In addition to the benefits of the Bella Experience, guests opting for the Fantastica Experience will have the additional benefits of booking flexibility, 24-hour room service, 50% discount on fitness classes (e.g. yoga), special events for kids, free breakfast in their cabin and priority choice of dinner sittings.

AUREA

For guests wanting to relax and be pampered, the Aurea Experience offers an all-inclusive cruise with added spa benefits. As well as all the benefits of the Bella and Fantastica Experiences, each guest selecting the Aurea Experience will be offered a complimentary spa package, which includes access to the Thermal Area for their entire cruise; a 30 minutes Balinese massage; 10 minutes in the Solarium and a welcome vitamin cocktail. In addition to this, guests will receive priority embarkation, a complimentary bathrobe, slippers and spa products in their suite plus unlimited, complimentary drinks with every meal.

MSC YACHT CLUB

For guests wanting to be at the centre of a world of privacy and exclusivity, the MSC Yacht Club Experience offers a unique opportunity that combines the comfort and service of a private yacht with access to the extensive leisure facilities of a modern cruise ship.

The luxurious MSC Yacht Club suites come complete with pillow menu, marble bathroom and plasma TV and guests will receive complimentary meals in the dedicated MSC Yacht Club restaurant. A 24-hour Butler and Concierge service are also on-hand to tend to guests’ every need, whether it is delivering their preferred daily newspaper, escorting them to the Aurea Spa for a massage via the private lift or organising a bespoke shore excursion. The private restaurant allows guests to dine at any time and entry to the exclusive lounge, sun deck and pool bar is part of the experience as well.

"With the opportunity to earn MSC Club points during all four new experiences, guests will be able to enjoy even more benefits on their next cruise with MSC," the company said.