Thomas Cook, the London based tour operator that is a major retailer of cruises, says that online bookings have continued rapid expansion of market share.

Year to date, the internet accounted for 38% of the group’s bookings, while the figure was just 35% a year earlier. The company intends to push it above 50% in 2015.

Bookings made by smartphones and tablets had driven the growth by a 73% increase in the review period.