MSC Cruises, the Geneva based cruise shippingcompany, said it will start its campaign to engage further with the travel trade next week with a series of cinema events.

The seven events, which start Monday 24 November, will take place at various locations around the UK over a three week period. Approximately seventy-five agents are expected to attend each event, which will consist of a short presentation from either MSC Cruises’ Commercial Director Lee Strongitharm or MSC Cruises’ Head of Sales UK & ROI, Janet Parton covering key sales messages, followed by the showing of a latest cinema release with drinks and popcorn all round.

Janet Parton commented: “Getting closer to agents is a central pillar of our expansion plan and these cinema events are a brilliant way to remind the trade that we are here, we have a great product and we want to grow with them."

"We have refreshed our relationships with Thomas Cook and Tui at a head office level, so it is vital we engage with their staff on the frontline. We want this to be the start of a much closer working relationship – and get agents to appreciate how much fun you can have with MSC Cruises.”

The cinema events have been organised in association with 3FOR, a specialist travel marketing agency.