Celebrity Cruises and Diageo Global Travel Americas have partnered to launch the world's first permanent "World Class Bar". The striking bar space onboard Celebrity Eclipse provides interactive and luxurious drinks experiences created by World Class-certified mixologists.

Celebrity is renowned for its highly skilled and engaging bartenders, and partnering with the world’s leading premium drinks company provides Celebrity's expert mixologists with exclusive menus that feature cutting-edge cocktails – delivering the ultimate high-end drinks experience for vacationers. World Class Bar debuted on Celebrity Eclipse and will soon be followed by bars onboard Celebrity’s four remaining Solstice Class ships.

"Our award-winning culinary program gives guests the opportunity to indulge in new tastes and experiences during their vacation, and the World Class Bar will do this by offering the very best of mixology, custom-created craft cocktails and expert bartenders," said Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. "World Class is at the forefront of contemporary cocktail culture, which is a perfect fit for Celebrity as we continue to bring modern luxury to affluent vacationers."

Doug Bagley, Managing Director, Diageo Global Travel and Middle East, said: "We are delighted to partner with Celebrity Cruises to launch this first, groundbreaking World Class Bar onboard a cruise ship.Celebrity is world-renowned for providing luxurious guest experiences, and this bar will provide exceptional drinking experiences for its guests. It brings to life our World Class ambition to inspire the world to drink better through innovations such as unique ritual serves, and it represents a bold approach to growing the fine-drinking category."

Since 2009, more than 15,000 bartenders have been inspired by and educated in the craft of mixology by World Class, and each year the globally renowned Diageo World Class Bartender of the Year competition showcases some of the best talent in the industry.