Pullmantur Cruises, the Spain and Latin America focused cruise line, has just appointed Alejandro Páez as its new Director for Latin America. Alan Lam reports.

Despite the recent setback caused by the decision of its holding company - Royal Caribbean Cruises Ltd. - not to transfer the originally intended vessel, the Majesty of the Seas, to its Spanish brands, which would have boosted the line’s capacity disproportionately, Pullmantur’s ambitious international expansion programme does not seem to have been hindered, as it continues its incursions into its traditional fertile market territories.

This new appointment not only re-enforces the line’s existing business in Latin America, it aims at further exploring this market, which currently represents at least 50% of the group’s over all revenues.

One of the specific aims of this appointment is to seek out new itinerary opportunities in the Antilles and Southern Caribbean, near Alejandro Páez’s home country of Venezuela, a territory that will be served by the brand’s flag ship, the Monarch, from September.

Educated in the UK and the USA, with a background in marketing, communications, and hotel management, Alejandro Páez has been touted by the group as ideal for this role.