Bacardi Global Travel Retail announces the launch today of the world renowned 2016 Bacardi Cruise Competition Bartender of the Year (BCC). The annual event - now in its 11th year – is believed to be the longest standing global competition dedicated to bartending in the cruise and ferry industry. It is an integral part of the Bacardi strategy for continuous improvement, partnered with cruise and ferry lines to raise standards of professionalism and cocktail-making in this dynamic leisure sector.

This latest iteration of the competition aligns it to the renowned Bacardi Legacy Global Cocktail Competition, which recognizes the best talent in the professional bartender community. As such, cocktail entries for the BCC must include BACARDÍ Superior rum OR BACARDÍ Gold rum and are required to be geared towards becoming the next Legacy cocktail on par with classics such as the BACARDÍ Daiquiri and the BACARDÍ Cuba Libre.

The closing date for entries is 6 November 2015 at which point judges from Bacardi will select a shortlist of three cocktails. The bartender creators of those cocktails will work with Bacardi on a 3 month promotional plan before travelling to Miami for the Bacardi Legacy Competition Cruise Finals the week of February 21st, 2015. The overall winner will travel to San Francisco for the Bacardi Legacy Competition Global Finals April 15th – April 19th 2016 where they will compete against the final 35 country winner bartenders from around the globe. Please see eligibility rules in notes to editors. Entries are invited via http://www.bacardicruisecompetition.com/

Zachary Sulkes, Regional Manager Bacardi Travel Retail Americas, explains the purpose of the competition: "Each year the Bacardi Cruise Competition goes from strength to strength with increasing numbers of entrants and a noticeable elevation in the standard of recipe development and execution. We are witnessing a surge in the number of ambitious bartenders in the cruise and ferry sector dedicated to their own professional development with the support of their employers, supporting them as they hone their craft, mixology and presentation skills. The results are win-wins for all concerned, ultimately offering on-board guests a choice of fantastic cocktail experiences that add a new level of sophistication to their vacation and help create memories to treasure.”

Past winners and finalists of the Bacardi Cruise Competition have progressed to compete successfully in many international competitions.