Holland America Line, the premium market cruise brand in Carnival Corp & plc group, will spend $40 milllion to renovate suites on board its ships and the company will also launch a new slogan.

The work on suites will begin with Eurodam in December and Oosterdam will follow it five months later. It will then continue over the next few years for all of the line’s Signature, Vista and R-class ships, Orlando Ashford, president of the company, said in a presentation. The work will involve upgrading the living areas plus bathrooms, while new lED lighting will be fitted as well.

The company will also introduce a new slogan “Savour the Journey,” which will replace “signature of Excellence” that has been in use for 10 years, Ashford said, adding that the slogan should leverage and protect the company’s 142 year history and to pave the way for the next 142 ways.