MSC Cruises, the world’s fourth largest cruise shipping company, has entered a long-term partnership with Cirque du Soleil, the Quebec-based world leader in artistic entertainment, that will set new standards in live entertainment at sea.

New Cirque du Soleil shows will be created exclusively for MSC Cruises guests aboard MSC Cruises’ next-generation Meraviglia ships in collaboration, by MSC Cruises and Cirque du Soleil, the cruise company said in a statement.

“The partnership was revealed in Barcelona, Spain, aboard MSC Fantasia, MSC Cruises’ flagship, during the “All Stars of the Sea” – the annual MSC Cruises trade gathering to celebrate and reward the Company’s top performing partners from across the globe – before an audience of more than 1,800 travel agents from over 150 countries and members of the media,” MSC Cruises said.

In the 1990s, Cirque due Soleil partnered with Celebrity cruises, the premium market unit of Royal Caribbean Cruises, Ltd (RCCL) group.