P&O Cruises and Cunard Line, both of which are parts of the Carnival Corporation & plc group, have announced plans for a overhaul of their sales team structure that would include the introduction of dedicated resources for Cunard for the first time under Carnival and an expanded field sales team with greater focus on building up regional business, Travel Weekly reports.

The proposals will see the creation of three teams – national partnerships, managed by Nathaniel Sherborne, retail partnerships led by Shane Riley, and sales operations headed by Natasha Richardson, the report said.

Cunard Line and P&O Cruises have shared shore based resources since the formation of the Carnival Corporation & plc group in 2003. Princess Cruises was also part of the shared UK based organisation, but it was separated from it a few years ago.