MedCruise, which promotes the Mediterranean region towards the cruise industry, participated the fourth Airport Chief Executives' Symposium that took place in Athens Greece.

Organised by the Athens International Airport this year’s edition of the platform for the exchange of ideas among high-level airport executives was devoted to the search for synergies between airports and cruise ports and their impact on the destinations they serve, MedCruise said in a statement.

In front of representatives from air transport, but also from the tourism, financial, international banking, and public sectors, Mediterranean ports, presented the value that this collaboration might produce for all parties involved and the broader economy.

MedCruise Secretary General Thanos Pallis, delivered a keynote speech presenting those challenges and opportunities that cruise ports in the Med and airports can address together. He also introduced the findings of the MedCruise fact-finding report “Ports Together” that was published earlier this year, examples of existing initiatives aiming to smooth operations and increase the contribution to local communities.

Following a viable discussion and most interesting panels participants recognised the need for the different cruise stakeholders to set up a cruise supply chain approach and so as to together and achieve desirable, and sustainable growth.