Azamara Club Cruises, the destination focused luxury market unit in Royal Caribbean Cruises Ltd (RCCL) group, has renamed itself Azamara, introduced a new logo  and revamped its land programme offering, the company said in a statement.

“As of today, the destination-focused brand offers a total of over 1,700 land program offerings, which complement the brand's immersive voyages and further enhances its commitment to bringing guests closer to the heart of a destination,” the company said.

Larry Pimentel President and CEO of Azamara  continues, "Now available on every single voyage starting October 2019, and available throughout future deployments, we will provide a variety of unique curated products, which emphasize our Explore Further identity through benefits such as longer stays, more overnights and night touring.”

“These bucket-list type experiences are all made possible in collaboration with reputable, independent travel experts to show the Azamara traveler "a whole new world."

To ensure travelers receive first-class service delivered by a specialised independent team, Azamara has collaborated with some of the world's most renowned luxury travel companies, including Cox & Kings, which will operate over 75% of the land programming. Other renowned luxury travel companies include:  Micato, PerryGolf™, Aloschi Bros®, COLTUR Peru, Furlong Incoming amongst others. 

Propelling the brand's reputation as "the no cruise, cruise," these independent travel experts will help expand Azamara's portfolio of Land Programs by providing guests with the opportunity to visit over 40 countries and six continents in the next two-years.

From behind the scenes to exploring with locals, Azamara's new selection of land programming will offer an extensive collection of experiences designed to bring guests deeper into the heart of local life, offering exclusivity and insider access from local guides and experts around the world.