Kristina Cruises adds Thomson Dream to portfolio
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- Written by Kari Reinikainen Kari Reinikainen
- Category: More News More News
- Published: 17 November 2014 17 November 2014
Kristina Cruises, the Finnish cruise operator that had to axe its only owned vessel in the winter, has added Thomson Dream of Thomson Cruises to the portfolio of vessels that it offers on the Finnish market, the company said on its website. The 54,000 gross ton Thomson Dream that was built in 1986 is one of the five ships of Thomson Cruises, a London based unit in the Anglo-German TUI AG group.
Rederi AB Gotland orders LNG driven ferry at Chinese builder
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- Written by Kari Reinikainen Kari Reinikainen
- Category: More News More News
- Published: 17 November 2014 17 November 2014
Rederi AB Gotland, the Swedish shipping company that operates a ferry service between the mainland and the Baltic island of Gotland, has placed an order for a LNG driven ferry with Guangzhou Shipyard International (GSI) in China, the Swedish company said in a statement.
The vessel will be able to carry 1,650 passengers and it will be an extended version of two existing vessels that the same shipyard delivered to Gotland in 2003. The new vessel will be delivered in 2017, which will also mark the beginning of a new 10 year concession that the company has ben awarded by the Swedish government to maintain the service.
Cruise Planners kicks off 2014 convention unveiling technology innovations, sales growth and 'Cruisitude'
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- Written by Teijo Niemelä Teijo Niemelä
- Category: More News More News
- Published: 14 November 2014 14 November 2014
Cruise Planners, an American Express Travel Representative, the nation’s largest home-based travel agent franchise network in the travel industry, today welcomed more than 500 travel franchise owners to its annual convention in Atlantic City, N.J. The sold-out event kicked off with Cruise Planners CEO and co-founder Michelle Fee introducing the "In It to Win It" theme, which is Cruise Planners commitment to its growing network of travel advisors.
“This year, we focused on how the Home Office Team can truly be an extension for each of our franchise owners since we are all committed to helping them grow their small businesses,” said Cruise Planners CEO and co-founder Michelle Fee. “We have invested internally in all aspects of the company so each of our travel advisors have the back-end support of a 65+ person team – focusing on marketing, technology, training and strategic development.”
Cruise Planners’ sales continue to evolve and the company shared sales statistics pointing that the network has seen a boost in both land-based vacation sales and cruise sales.
– The average Cruise Planners franchisee grew their business by 26 percent based on departures in 2014
– The company has projected a 44 percent increase in bookings for 2015 based on front-loaded revenues
– When Cruise Planners was running exclusive supplier offers and promotions, revenues increased by more than 163 percent, showing how being a franchise owner with Cruise Planners can positively impact the bottom lines for travel advisors
“We know our travel advisors are selling a more complete vacation experience and the tools and programs we’ve put in place with our preferred suppliers are working,” Fee said. “We have been building the technology and beefing up our in-house support so each CP travel advisor can efficiently work on growing their business and focus on selling. We do all the heavy lifting in the background in an effort to support each franchise.”
Another way the company plans to support franchisees is by focusing on its associates program. Based on the company’s performance, franchisees with associates had three times the revenue as those running their business solo. The new Cruise Planners associates program will allow associates to participate in the company’s award-winning marketing campaigns to help drive sales and as the franchise sales grow, more associates can be added
Cruise Planners is a technology powerhouse and this year, the company has made 87 significant improvements with its in-house IT programs focusing on a range of technologies including:
– Mobile technology: Cruise Planners Mobile 2.0 has launched complete with push notifications, sales promotions with strong calls to action, and photo albums so consumers can upload travel pictures to the web. Cruise Planners was the first in the industry to launch a mobile app a few years ago, and these upgrades make it even more effective for travel advisors.
– Search engine optimization: Since focusing on SEO, the company has seen a 113 percent increase in website traffic since launching the initiative and has plans to continue to expand the program to help drive consumer web traffic to each advisor’s site
– Smart Select™ Tool: Smart Select allows travel advisors to automatically identify clients within their database based on predetermined data for a specific marketing campaign that will maximize efficiency and make the best use of each advisor’s marketing dollars based on consumer purchase habits, demographics and more. Since launching Smart Select in June, Cruise Planners has seen the automatic program increased sales by double-digits.
– Updated Web Sites: Cruise Planners manages thousands of pages of web content for each travel advisor, and the new sites will allow customers to search for both land and cruise vacations from one spot, will display each advisor’s contact information consistently, and feature the new “CP Brochure Rack” with digital versions of top industry brochures so clients can easily view them.
– Customer Relationship Management Tool: The new “CP Hub” helps organize sales opportunities for prospective clients when a travel advisor first meets and quotes them, but the client may not be ready to book their first trip. The tool will help forecast sales, track and alert the advisor to follow up and manage the sales pipeline.
– Direct Bookings with Orbitz: Cruise Planners has a direct relationship with Orbitz and now offers a direct booking engine with tons of online content for travel advisors and consumers. Since the bookings are made directly with Orbitz, Cruise Planners advisors are paid their commission faster, which is an added benefit.
– Triggered Email Campaigns: When a client books a trip, they will receive a series of 9 emails designed as automatic touch points throughout the lifecycle of a booking. The idea is that clients receive personalized attention from their travel advisor – without the travel advisor having to lift a finger with branded emails using built-in logic based on the customer’s purchase, so the information and calls to action are customized for their next trip.
“All of our proprietary technology tools are designed to help Cruise Planners travel advisors work smarter, not harder,” said Vicky Garcia, COO and co-owner of Cruise Planners. “We design our user interface with all generations in mind – from millennials to baby-boomers – and our websites, mobile app and online tools for consumers and advisors are always evolving.”
Since Cruise Planners creates all of its technology in house, the company has developed programs not only for the advisors, but also for the home office team. For example, the regional business development coaches are able to see a “Franchise Snapshot” and view sales statistics, training module status, login behavior and more for each franchisee to better assist with strategic one-on-one business coaching.
“We have invested a lot into our technology, and it is truly paying off,” Garcia said. “Our tools are like a good ‘Big Brother’ focused on helping each of our franchisees be a successful small business owner.”
P&O Cruises and Cunard Line cancel all 13 Black Sea cruises planned for 2015
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- Written by Kari Reinikainen Kari Reinikainen
- Category: More News More News
- Published: 13 November 2014 13 November 2014
Two Carnival Corp & plc units, P&O Cruises and Cunard Line, are reported to have cancelled all their Black Sea port visits in 2015, Cruise Critic says on its website.
"A total of 13 cruises are affected by the decision -- two of them on P&O Cruises' ships and the others on Cunard Line's Queen Victoria. The ships will go as far as Istanbul then turn round, rather than go into the Black Sea itself," the report said..
The cruises affected are:
• P&O's Arcadia, August 26 to September 20, 2015.
• P&O's Adonia, September 7 to October 7, 2015.
• All Queen Victoria's July to October cruises.
Since March eight cruise lines -- including Azamara Club Cruises, Oceania, Regent Seven Seas, Silversea and Windstar -- have canceled Ukraine port stops, replacing them with calls in Turkey, Romania, Georgia and Bulgaria. Some sailings also spent more time in Greece, Cruise Critic said.
CLIA enhances and expands Executive Partner Member Program
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- Written by Teijo Niemelä Teijo Niemelä
- Category: More News More News
- Published: 13 November 2014 13 November 2014
Cruise Lines International Association (CLIA), the global cruise trade association, today announced a restructure of its Executive Partner Membership Program, designed to offer more opportunities for the entire cruise industry to engage in CLIA’s programs and activities.
“Based on feedback from our Executive Partners, cruise line members, and other stakeholders, CLIA is introducing a streamlined, customized Program for 2015,” said Christine Duffy, CLIA President & CEO. “With this evolution of our Executive Partner Member Program, we are reaffirming our commitment to the cruise industry’s value chain and our underlying vision: ‘One Industry, One Voice,’ as we look forward to expanding our collaboration with all of segments of the broader cruise industry.”
The 2015 Executive Partner Membership Program will be enhanced in various ways, including by creating communities of interest and adding new events and other exclusive offerings for each of the four new categories of Executive Partner membership: Ports & Destinations, Travel Operators, Technical & Supply Chain Providers, and Business Services Providers. Additionally, in 2015 CLIA will restrict access to most of its events to members only, and will offer Executive Partner Members preferential sponsorship opportunities.
The geographic-based National, Regional and Global levels in CLIA’s current Executive Partner Member Program will be replaced by a Silver, Gold, and Diamond membership levels in 2015, reflecting the global nature of the cruise industry and clarifying the benefits and pricing at each level. Silver-level memberships offer affordable, entry-level membership for smaller national markets in Europe, Australasia, and emerging markets while Gold and Diamond memberships provide additional benefits for more established markets.
“The new membership categories are intended to provide more relevant opportunities for networking and brand awareness, while the new membership levels will offer clearly-defined levels of access to CLIA’s network for each Partner. We look forward to growing our relationships with existing Partners, and to welcoming new Partners to CLIA in months to come,” said Duffy.
CLIA’s “One Industry, One Voice” vision is to represent, promote, protect and grow the entire cruise industry and its stakeholders. CLIA’s Global Executive Partner Membership Program was established in 2014 to engage industry supply stakeholders, following CLIA’s development into the global association for the cruise industry. In further uniting ports and destinations, travel operators, manufacturers and service providers, the Program aims to create a community committed to the sustained success of the cruise industry around the world.
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