Over a period of two days (October 25 and 26), this year’s Madrid International Cruise Summit took place in the conference hall of Holiday Inn in central Madrid.
The summit was attended by about 240 delegates, representing major cruise lines, port authorities, and destinations. Among the subjects discussed were the state of the industry, challenges beyond 2012, and perception of Spain as a cruise destination. The underlining theme of most of the discussion sessions was how to reaffirm the true value of cruising, preventing it from being eroded by the persistent price war and the institutionalised discounting among the lines and travel agents.
Our correspondent, Alan Lam, was present. He also moderated one of the panels. His full report on the event will be published in the next edition of Cruise Business Review.
Alan Lam
