Carnival Corporation & plc, the world’s largest cruise shipping group, has set up regional unit in Singapore and unveiled plans to develop the city state a hub for its Asian operations.

The Anglo-American group is aiming for a 50% share of the Asian cruise market in 2017 and intends to establish South-east Asia as Caribbean of the East, with Singapore as the hub, TTG Asia reports on its website. Carnival has established its regional unit, Carnival Asia, in Singapore and it projects that the Asian cruise market would grow to 3.7 million passengers by 2017, from 1.5 million now.

Pier Luigi Foschi, Carnival Asia chairman and CEO, told TTG Asia e-Daily in an interview this morning: “We would like our share of Asia to be the same as our share of the market worldwide, which is 50%,” the report said