TUI Travel, the listed London based tour operator that is a major retailer of cruises in the UK and operates five ships on the British market, says it generated £3.7 billion of revenue online within its Mainstream business, reflecting 12% growth in online package bookings.
By comparison, the group's turnover increased by just 3.0% to £15.0 billion. Online thus accounted for 24.7% of the total sales of the group.
"As an online-driven business, we have a focus on the online customer experience. During the year, we continued to see the benefits of the investments we have been making in our online platforms," the company said in a statement.
Recently, the group's Thomson Cruise unit said it will launch an app for users of smart phones and tablets as these now account for 18% of the bookings of the company.
"We are moving to one core online platform across Mainstream. The UK and Nordic markets have made this transition and are seeing significant improvements in conversion as a result of the redesigned user experience and search functionality that makes it easier for the customer to find their perfect holiday experience with us, TUI Travel said today.
