Families looking to take an exciting vacation this summer or travelers looking for their next adventure can take advantage of Holland America Line’s annual promotion on summer cruises. The “Summer on Sale” specials are available now and feature savings on select Europe, Canada/New England and Alaska cruises and Land+Sea Journeys.

Guests who book a Summer on Sale promotion can benefit from fares starting at $499, free or reduced third and fourth fares for kids 17 and under on select voyages, and a $50 Beverage Card per person, up to $100 per stateroom.

“With the significant savings featured in our Summer on Sale promotion, this is the ideal time to book a family vacation,” said Richard Meadows, Holland America Line’s executive vice president, marketing, sales and guest programs. “Cruises are an incredible value and now families can make their vacation dollar go even further on summer cruises in Europe and close to home sailings to Alaska and Canada/New England.”

With families spending time together during summer break and multigenerational travel increasing in popularity, guests looking for a family-friendly vacation can book a cruise to Alaska, Europe or Canada/New England under the free or reduced third and fourth fares promotion. These idyllic regions offer memorable experiences for the whole family with a variety of shore excursion adventures and cultural encounters to make it an exciting and educational holiday.

Travelers looking for an extended trip beyond their Holland America Line cruise can take advantage of the Alaska Land+Sea Journeys that combine a Holland America Line cruise with an overland tour of Alaska and the Yukon. By adding extra vacation days on land, travelers will have more time to explore a region that is abundantly rich in flora and fauna. In summer 2014, the line will have seven ships sailing a variety of Alaska itineraries as well as 12 Land+Sea Journeys that combine a Holland America Line cruise with in-depth overland tours to the Yukon and Denali National Park.

In Canada and New England, ms Maasdam and ms Veendam cruise this beautiful region throughout the summer. Guests can witness the rugged cliffs, scenic villages and migrating whales of Saguenay Fjord, enjoy scenic cruising on the St. Lawrence River, and marvel at the wild beauty of Acadia National Park. For the fall foliage period, ms Eurodam joins the two ships sailing between New York and Quebec on four cruises.

For the summer Europe season, seven Holland America Line ships sail unique itineraries that visit northern Europe and the Mediterranean. Each itinerary is filled with opportunities to experience some of the most historic and popular sites in the world. From “The Little Mermaid” in Copenhagen, Denmark, and the grand Hermitage Museum in St. Petersburg, Russia, to the windmills of Mykonos, Greece, and canals of Venice, Italy, guests are sure to enjoy walking through history while making unforgettable family memories.