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Ports & destinations

Mayor Bloomberg announces cruise business generated a record high economic impact of $239 million in 2011 for New York City

Mayor Michael R. Bloomberg today announced that the cruise industry generated a total economic impact of $239 million for New York City in 2011 – a new record. The 2011 Economic Impact Study detailed an increase of nearly 50,000 passengers from 2010, to over 632,000 combined embarking and transit passengers in 2011. These passengers, along with crew, spent approximately $149.8 million in New York City in 2011. Overall, the study showed significant growth in all sectors of the City’s cruise industry with an 11 percent increase in ship calls, a 9 percent increase in passengers, and a 3 percent increase in spending over the previous year. The findings confirm that cruising continues to be an important component of the City’s tourism industry, which reached its goal of attracting 50 million annual visitors one year ahead of schedule, in 2011. The City welcomed a record 50.5 million visitors last year who collectively spent $32 billion. Tourism is now the City’s fifth largest industry, impacting 320,000 local jobs.

"The millions of tourists who visit New York City each year come here by plane, train, automobile and, increasingly, cruise ship," said Mayor Bloomberg. "This report is more proof that the investments we’ve made and the work we’ve done to support the cruise industry are now paying off. Our record number of 50.5 million visitors in 2011 shows that there has never been a more exciting time to visit New York City, and that’s great news for our economy. The cruise industry produces jobs and spending that are vital to our continued economic growth."

"The growing success of the cruise industry in New York is evidence of the impact of two of Mayor Bloomberg’s signature policy initiatives: encouraging tourism and reconnecting New Yorkers to our waterfront," Deputy Mayor for Economic Development Robert K. Steel said. "With a record number of tourists visiting New York and our water as clean as it’s been in a century, we are confident that the cruise industry will continue to thrive in New York."

"The $239 million in economic impact generated by New York City’s cruise industry is further confirmation of the Bloomberg Administration’s successful efforts to promote this important sector," said New York City Economic Development Corporation President Seth W. Pinsky. "With passenger and ship call numbers at all-time highs, the future of the City’s cruise industry as a generator for jobs and economic activity remains bright."

"The cruise sector is an important component of New York City’s $32 billion tourism industry," said George Fertitta, NYC & Company’s CEO. "With the increase in the number of cruise ships calling on New York City, there are more opportunities than ever before for travelers to take advantage of pre- and post-cruise visits, and experience the unique energy, diversity and optimism of the five boroughs."

New York City ranks among the nation’s top five cruise ports due its dining, shopping, entertainment, cultural and lodging options. In 2011: Ship calls at the Manhattan and Brooklyn Cruise Terminals increased to 267, from 241 in 2010; passengers increased from 582,979 in 2010 to 632,923 in 2011; and spending by passengers and crew increased from $144.6 million in 2010 to $149.8 million in 2011.

Spending was broken out into three categories: embarking passengers, who began their cruise in New York City, transit passengers, who took cruises that stopped in the city, and crew. Embarking passengers were the largest spenders with an estimated $121.9 million in direct spending, followed by on shore crew spending at $23.9 million, and transit passenger spending at $4 million. The largest spending categories for embarking passengers were hotel accommodations at over $61.8 million and food and beverages at over $17.2 million.

The majority of cruise passengers continue to come from outside the City. These passengers often do pre- or post-cruise stays at a New York City hotel, leading to the highest average spending per passenger at $442 during a two night stay. NYC & Company recently launched a new cruise microsite at that includes information for consumers on the city’s cruise terminals as well as local events and suggested pre- and post-cruise itineraries.

NYCEDC currently projects the numbers of passengers and ship calls to remain at all-time high levels, with an expected 634,000 combined embarking and transit passengers and 260 ship calls in 2012.

The economic impact numbers are the culmination of a year of positive developments for the City’s cruise industry. Last April the City announced that, beginning in May 2012, the Disney Magic would make New York City its homeport and sail 20 cruises from the Manhattan Cruise Terminal Disney will become the sixth major cruise line to make New York City its homeport, joining Carnival Cruise Line, Norwegian Cruise Line, and Holland America at the Manhattan Cruise Terminal, along with Cunard and Princess at the Brooklyn Cruise Terminal.

In June 2011, the City announced that the Carnival Miracle would make New York City its year-round homeport beginning in April 2012. The Carnival Miracle will become the third major cruise ship to call year-round in New York City.

Norwegian Cruise Line announced in October 2011 that their new state-of-the-art 4,000 passenger ship, Norwegian Breakaway, will make New York City its year-round home port once it is built. The Norwegian Breakaway will begin making calls in May 2013, and will become the largest ship ever to call in New York City.

Supporting the cruise industry is part of the Waterfront Vision and Enhancement Strategy, a sustainable blueprint for New York City’s waterfront and waterways launched by Mayor Bloomberg and Speaker Quinn in May 2011. To reconnect New Yorkers and visitors to the water and reclaim New York City’s standing as a premier waterfront city, the plan will transform the City’s waterfront with new parks, new industrial activities and new housing, and it will capitalize on the City’s waterways to promote water-borne transportation, recreation, maritime activity and natural habitats. The plan has two components: a three-year action agenda comprised of 130 funded projects, including the development of more than 50 acres of new waterfront parks, creation of 14 new waterfront esplanades and introduction of new commuter ferry service; and the Vision 2020: New York City Comprehensive Waterfront Plan, a framework for the City’s 520 miles of shoreline for the next decade and beyond. The 130 action agenda projects are expected to create 13,000 construction jobs and at least 3,400 permanent maritime and industrial jobs It is the first citywide plan for the waterfront in nearly two decades and the first ever comprehensive plan for the waterways themselves.

Port of Rostock teams up with five partners in Miami promotion

Hafen-Entwicklungsgesellschaft Rostock is taking part in the largest international trade fair for the cruise shipping industry – Cruise Shipping Miami - from 12 – 15 March. Hafen-Entwicklungsgesellschaft is joined by five other exhibitors at the fair to promote Rostock-Warnemünde as a cruise destination as well as its maritime services industry.


Kloska Group, a ship supplier and service provider, the tour operators VIP Hanse Touring and European-Land-Excursions as well as the shipping agents HC Röver and Sartori & Berger are joining Hafen- Entwicklungsgesellschaft in a mutual presence for the Rostock port.

Under the motto “Destination Germany” five German cruise ports are present at a joint stand of 27 square-meters in the “German Pavilion”. The Rostock port will be joined at this year’s fair by Bremerhaven, Hamburg, Kiel and Lubeck.


After the big success last year the German cruise ports together inviting the international cruise shipping agencies to an evening reception on March 13 .Approximately 11,000 visitors from within the industry are expected at this year’s fair. Almost 900 exhibitors including more than 150 ports from all over the world will be presenting the latest trends and offerings of the cruise shipping industry.The Rostock port has been taking part in this cruise shipping convention in Miami since 1994.


With 180 notified calls of 39 cruise vessels, the cruise port of Rostock- Warnemünde is headed for a new record year in the upcoming season.

So Warnemünde is again the most frequented German cruise port this year.



Cruise Baltic steering group meets to discuss 2012 agenda

Cruise Baltic’s first Steering Group meeting of 2012 was held this month at the newly-opened Scandic Grand Central Hotel, Stockholm and was attended by over 40 delegates from ten countries, together with prestigious industry guest speakers.


Aware of the current spotlight on the industry following recent events - and the challenges already in place with the on-going worldwide economic conditions - Cruise Baltic took this opportunity to reiterate its on-going commitment not only to working closely together as a unified force in the Baltic Sea Region but also collaborating together with industry colleagues at the European Cruise Council (ECC), CLIA and the Passenger Shipping Association.


The Cruise Baltic destinations are committed to communicating their messages to the marketplace on the value of cruising, ensuring they offer to both the cruise line and their passengers ‘the world’s best cruise experience’. Says Bo Larsen, Cruise Baltic Director: “our enthusiasm - as a collective region - to be innovative, creative and proactive, is even stronger; effecting the highest standards of communication between the cruise lines operating in the Baltic Sea and the shore-side operators.”


Larsen continued: ”It is essential to face head-on all the current market challenges being presented, from the issues of safety and environment, to fuel and climate change – hence the choice of our  carefully-selected guest speakers we hosted here at the Stockholm meeting; we appreciate their support in joining us at this particular time.”


Highlights on the 2-day meeting Agenda included presentations and commentary from industry experts, including: Tim Marking, ECC Secretary General; Neil Palomba, Chairman of the Ports & Infrastructure Sub-Committee ECC and Corporate Operating Officer of MSC Cruises; Robert Ashdown, Director - Technical, Environment & Operations, ECC; and travel industry consultant David Selby, Managing Director, Travelyields.


Bearing in mind that cruising is a seasonal-based industry in the Baltic Sea region, the subjects and commentary from guest speakers’ presentations included:


David Selby: “Expect the Unexpected” - Selby stressed the importance of ports having standard incident procedures in place at all times; and also spoke of his relevant experience gained during his career as Managing Director of the UK cruising arm of TUI Travel plc, dealing, for example, with the 2010 Ash crisis. In a second presentation he also conveyed the need for the ports ‘to get themselves noticed’ when approaching itinerary planners at the cruise lines and offered advice on how to do so.


Tim Marking and Neil Palomba, ECC: ‘The landscape has changed’. With emphasis now on Brussels, the subject of operation safety legislation is being reviewed and will be on the agenda for months to come.


* Neil Palomba spoke of: ‘the need to work proactively together as an industry’. He welcomed the opportunity to speak to the Cruise Baltic partners, as it is essential to overcome current issues and to work collectively towards raising confidence levels.


MSC operates ships, however, we need the ports who are the experts shore-side, to make recommendations to us. Finding solutions together and working pro-actively 3 – 5 years ahead is essential; he encouragedCruise Baltic ports to lobby their own cities and councils, identifying who are the decision makers in each destination.


Robert Ashdown, speaking on environmental issues: Emission Control Areas (ECAs), this is the biggest challenge currently facing the industry; European controls are being reviewed that establish what marine fuel oils ships can burn in 2015. Given the increases in fuel costs that accompany this legislation, currently the impact on what this will do for cruise numbers in the Baltic is a guessing game - cruising is price sensitive and costs cannot be passed on easily. Traditional growth is driven by perceived value-for-money. The European cruise industry makes a massive contribution to the economies of Europe 


Day 2 of the meeting agenda also featured separate, participatory sessions on reviewing Port Service Standards, moderated by professional Luis de Carvalho, CEO Consult DCThis has resulted in agreement to Cruise Baltic forming a new Port Standard Sub Committee, looking to work closely in co-operation with the ECC to evaluate and tackle all relevant issues, looking at implementation in stages.


Speaking as host port, in support of Cruise Baltic and its initiatives, partner Josefin Haraldsson, Project Manager, Stockholm Cruise Network, said: “It has been a pleasure on this occasion to showcase Stockholm to our industry colleagues. The importance of attending the Cruise Baltic meetings is Invaluable to us, providing an ideal opportunity both to exchange views with other Baltic Sea ports and at the same time talk to key people from the cruise industry. It is essential for us to share knowledge and information on how to improve our cruise product.”


The significant results of the Cruise Baltic Market Review 2012 were presented by Bo Larsen to the Cruise Baltic delegates, final details of which will be announced at Cruise Shipping Miami next month. This report presents actual data collected from the Baltic Sea Region ports throughout 2011 and expected numbers for 2012.


Cruise Baltic is a network of cruise destinations in the Baltic Sea offering easy access to 10 countries on a string with an ocean of adventures. The association - started in 2004 with 12 destinations, headed by Director Bo Larsen - has now grown to 25 destinations.




Martin Ahlberg appointed as new Director of the Baltic Sea Tourism Commission

Martin Ahlberg has been appointed as new Director of the Baltic Sea Tourism Commission (BTC). He succeeds Thomas Mielke who left the industry for new challenges. BTC is an international organisation for market-oriented companies and tourist organizations in the Baltic Sea Region – a fast growing tourist destination today! The goal is to increase the region’s attractiveness, and BTC initiates a process of renewal through new networks and partnerships. BTC’s operative function and administration will be run by FIN-S Marketing & Communication at Snickarbacken 2 in Stockholm, BTC said in a statement. 


Halifax to commemorate the Titanic

This year, Halifax, the capital of Nova Scotia will commemorate the 100th anniversary of the sinking of the Titanic, one of the greatest marine tragedies in history. Concerts, museum shows, special tours and culinary experiences will honor Halifax's Titanic connections in many touching ways that embrace the province's history and culture.

The Titanic's tragic story has captured the imagination of the world and spawned 1,000 books, 17 movies, hundreds of documentaries and millions of magazine and newspaper articles. It was April 14, 1912 when the RMS Titanic, sailing on her maiden voyage with 1,300 passengers and 900 crew members, struck an iceberg in the north Atlantic. In less than three hours, the "unsinkable ship," the pride of the White Star Line, went down in the icy waters. The Cunard Line's Carpathia was the first to arrive at the scene rescuing 700 passengers. 

At first, White Star Line executives believed the Titanic would be able to sail to Halifax, the closest major port. Later, the company dispatched four Canadian vessels to look for the victims including two vessels based in Halifax, the Mackay Bennett and the Minia. Halifax's most moving connection with the tragedy would come during the aftermath as the
final resting place of many of the passengers.

There are more than 20 sites related to the Titanic in the capital and throughout the province. On the waterfront, The Maritime Museum of the Atlantic has the world's largest collection of wooden artifacts from the ship. From April 12 to November 4, the Museum will present a special exhibition, "Cable Ships: Connecting Halifax to The Titanic and the World." A photo installation by Andrew Danson Danuskevsky, "An Earnest Price: 150 Grave Stories," will run from April 3 through June. And on the evening of April 14, 2012, a real time account of the Titanic's fate will unfold via the Museum's Twitter account through the same wireless messages received 100 years earlier. 

Groundbreaking research on the Titanic wreck conducted by the Geological Survey of Canada will be on display at the Bedford Institute of Technology which celebrates its 50th anniversary next year. On January 12, BIO geophysicist and Titanic expert Steve Blasco will explain what scientists have learned from examining the remains of the ship. For the
anniversary on April 15 and on Mondays to Fridays from May thought August, visitors can view an exhibit of what the Titanic looks like today lying on the ocean floor.

The Nova Scotia Archives contain a virtual exhibit of the Titanic with photos, passenger lists, fatality reports and British magazines of the time. Next year the Archives will host Titanic "open-house" days for those visitors interested in seeing these records and learning more about the ship's connection to Halifax. 

From June 1 to mid October, Ambassatours Gray Line will offer a "Titanic 100 Year" Tour which will include visits to several of the city's Titanic sites including the Fairview Lawn Cemetery where guides recount heart-rending stories about the 121 passengers buried here, bearing witness to the range of cultures and social classes on board the great liner. ( Dtours Visitor and Convention Services will also offer Titanic-themed tours.
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Other Titanic stops include Canada's oldest Protestant church, Saint Paul's where a memorial service was held for the victims on April 21, 1912. Another is St. George's Round Church where the crew of the Mackay-Bennett held a service for the "unknown child" (later identified as English toddler Sidney Goodwin).

The 2012 production of the Royal Nova Scotia International Tattoo will include a special salute to the Titanic. This indoor spectacle featuring 2,000 world-class Canadian and international military and civilian performers will take place July 1 to 8.

Over the years Halifax authors have produced a number of works about the ship, and two new books are due out in 2012. John Boileau's Halifax & Titanic will come out in March and Children of the Titanic by Christine Welldon will debut in April.

For more information about Halifax and the Titanic, visit and for information about Nova Scotia, go to