Norwegian Cruise Line, the contemporary maret unit in the Norwegian Cruise Kline Holding group, said it had launched euro pricing for the Republic of Ireland.

The move to euro pricing is another step forward in Norwegian’s “Growing Europe” strategy to develop and enhance Europe’s robust position as a source market for the company globally. It also reinforces Norwegian’s Partners First approach towards its distribution partners, which focuses on ensuring that the company is easy to do business with and fostering the strong relationships with the travel trade.

“The availability of pricing in euro for the Irish market is accompanied by a robust roll-out plan that – in line with the four core pillars of the Partners First philosophy – focuses on education of the travel partners and many Irish partners are already taking part in training sessions through webinars or face-to-face workshops,” the company said in a statement.

Christian Boell, Managing Director EMEA, Norwegian Cruise Line, said: “We are proud to be providing our valued partners with Euro pricing. We take business with our Irish partners very seriously and have listened to direct feedback to enhance our business model. Partners First is all about continuously strengthening our relationship with the travel trade and ensuring that we are easy to do business with. I believe that offering our fantastic itineraries in Euro pricing is a big step forward for our business in the Republic of Ireland.”