Carnival Corp & plc President and CEO Arnold Donald says the the cruise industry's fundamentals continue to improve.
He noted in a statement: “We are experiencing an ongoing improvement in underlying fundamentals based on our successful initiatives to drive demand. Our efforts to further elevate our guest experience are clearly resonating with consumers and, notably, improving the frequency and retention of our loyal guests.”
At this time, cumulative advance bookings for the remainder of 2015 are ahead of the prior year at higher prices. Since January, booking volumes for the remainder of the year are running in line with last year’s historically high levels at higher prices.
Donald added, “We are also seeing results from our ongoing public relations efforts and creative marketing campaign designed to attract new to cruise. Our multifaceted campaign built around the Super Bowl garnered 5 billion media impressions before the commercial aired and has exceeded 10 billion impressions to date.”
Donald also noted that the recent delivery of Britannia of P&O Cruises, at 143,760 gross tons the largest cruise ship built for Britain and named by Her Majesty Queen Elizabeth II, drew international acclaim and showcased cruising on a global scale.
